Friends of Art Bookshop
Friends of Art Bookshop is located in the Eskenazi school of arts and design building. This work is to brand the bookshop logo and merchandise. The goal is to create a nurturing environment for students and faculty.
The inspiration for the logo design comes from the opened book and the shape of a heart.
To fit the rounded shape of the logo, this design selected the typeface Ariel rounded.
This pattern is designed from the four pieces of the logo. The way it blooms as a flower means spreading the bookshop together.
Pattern and logo use on the Eskenazi school front door , wall and window.
